REAL sponsor
Meet Kelly Norris, Your REAL Sponsor
Kelly is a former broker owner who ran a Sotheby’s International Realty franchise, and is now with REAL. Book a 1-hour REAL Broker information call with him right on this page.
Malcolm Lawson is Kelly’s sponsor at REAL, so when you join with Kelly, you get Kelly and Malcolm in your upline.
Specialties
- Running Large Teams
- Digital Marketing
- Luxury
- New Agent Development
- Role
- Former Broker Owner
- With REAL
- Since October 2022
- Service
- U.S. Air Force veteran
- Experience
- 37 years
Book directly
Book your confidential one-on-one consultation with Kelly Norris, where he will review how much money you could potentially save moving your business over to REAL, show you firsthand all of REAL Broker’s technology, and give you a clear roadmap to transitioning your business over to REAL. Pick a day and time that works for you.
Calendar not showing? Open Kelly’s calendar in a new tab
Profile
Who Is Kelly Norris?
Kelly is a broker with REAL in California and a former broker owner, with decades in residential real estate.
Before REAL, Kelly was the owner and broker of a Sotheby’s International Realty franchise. As CEO of Vintage Sotheby’s International Realty in Yountville, California, he led a staff of more than 80.
He joined REAL as a broker in October 2022. He’s also the founder of Real Dynamic Scaling and a U.S. Air Force veteran.
In his interview with Malcolm, Kelly said his biggest source of leads is staying in touch with past clients. He uses the Lofty CRM to remind him when to reach out, and he markets luxury listings with high-quality print.
People have forgotten that this is a people business.
- 2020 to 2023
- CEO, Vintage Sotheby’s International Realty, Yountville, California (staff of 80+)
- 2021 to today
- Founder, Real Dynamic Scaling
- Oct 2022 to today
- Associate Broker with REAL
Interview
Watch Kelly’s Interview With Malcolm
Kelly talks about how agents can break into the luxury market, how he markets a luxury listing and where his best leads come from.
Strengths
What Kelly Brings
Kelly’s sponsor card lists four specialties. Here’s what’s behind each one.
Running large teams
As CEO of Vintage Sotheby’s International Realty, Kelly led a staff of more than 80.
Luxury
He owned and ran a Sotheby’s International Realty franchise, and he markets luxury listings with high-quality print.
Digital marketing
It’s one of his listed specialties, and he runs his past-client follow-up through the Lofty CRM.
New agent development
It’s one of his listed specialties, so newer agents who want mentorship are a natural fit.
…the biggest thing is all of the technology that’s available to a brokerage is all in one place I mean it’s astounding to me…
Next step
Ready to Talk With Kelly?
Pick a time on Kelly’s calendar above. When you’re ready to move, you can join REAL in a few minutes.
Next-Gen Agents · Malcolm Lawson, REAL Broker agent · © 2026
Kelly’s details come from his sponsor card on next-genagents.com, his LinkedIn profile and his interview with Malcolm, as of October 2026. Photo: Kelly’s sponsor card on next-genagents.com.