Exclusive: Real Broker CEO Reveals His Vision For The Company
In the fast-paced world of real estate, innovation is the key to staying ahead of the curve. Real Broker, under the leadership of CEO Tamir Poleg, is not just keeping up; they are reshaping the future of the industry. In an exclusive interview, Tamir Poleg shared Real Broker's exciting plans for the future, revealing a comprehensive approach that integrates technology, culture, and community.
One Real: A New Era in Home Buying
At the core of Real Broker's vision lies "One Real" an innovative concept that is changing the game for homebuyers. According to Tamir Poleg, One Real is more than just a product; it's a cultural shift, fostering collaboration and unity among agents. The aim is to create a seamless end-to-end home buying experience by integrating essential services such as brokered services, mortgage services, title services, and insurance.
Traditionally, these services operate independently, leading to disjointed experiences for buyers. Real Broker envisions a future where these elements seamlessly merge, offering buyers not only efficiency but also an enjoyable journey. By owning all the critical components of this process, Real Broker is diligently developing technology that ensures smoother, faster, and more delightful transactions.
Building a Collaborative Community
Real Broker's approach isn't limited to technological advancements; it's also about nurturing a thriving community of agents. With over 12,000+ agents on board, Real Broker emphasizes collaboration over competition. Tamir Poleg spoke passionately about eliminating silos and creating a culture where everyone is part of something bigger.
"The power of having thousands of agents on the network, all willing to share, brainstorm, and help each other, is a massive multiplier for everybody's businesses" Tamir remarked.
This collaborative spirit extends to the concept of co-sponsorship, a recent initiative by Real Broker. Co-sponsorship encourages experienced agents to mentor newer ones, fostering an environment where knowledge and expertise are shared organically.
The Significance of Culture and Community
Tamir Poleg emphasized the pivotal role that culture and community play in Real Broker's success. "We are in the people's business" he said. "Culture is the secret sauce that impacts people's lives and creates a lot of collaboration, helping individuals in their businesses."
Real Broker's commitment to building a strong community and nurturing a positive culture isn't just about camaraderie; it directly translates into the value they offer to their agents. The collaborative atmosphere empowers agents, enabling them to thrive in their careers.
Innovations on the Horizon
Real Broker's innovation isn't limited to its cultural and community initiatives; it extends to cutting-edge technology. Tamir Poleg shed light on the exciting technological advancements expected in 2023.
"Just recently, we replaced skyslope with our transaction management system," Tamir mentioned. "We're planning to launch our own e-signature product and a consumer-facing app. Additionally, we have some groundbreaking fintech-related products in the pipeline."
These innovations reflect Real Broker's commitment to providing agents and clients with certainty, speed, and convenience through technology. By staying ahead in the tech game, Real Broker ensures that their agents are equipped with the best tools to succeed in an ever-changing market.
