Your guide to joining REAL Broker

Find out why 35,000+ real estate agents have made the move to REAL!

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Join the brokerage designing the future of this industry!

REAL is the fastest growing publicly traded brokerage in North America for a reason!

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Wonder how REAL stacks up against other brokerages?

REAL vs eXp Realty

eXp Realty was the original cloud brokerage and pioneered this model in our industry. Today, they are most known for their virtual world where agents can interact and receive training.

REAL vs Keller Williams

Keller Williams Realty is the largest real estate brokerage in the world by agent count and helped pioneer the team model in our industry as well as wast he first brokerage to offer Profit Share for recruiting agents.

REAL vs eXp vs LPT Rev Share

eXp, REAL, and LPT all offer revenue share to their agents to attract other agents to the company, but they approach it in very different ways.

REAL vsLPT Realty

REAL and LPT are both fast-growing cloud brokerages, but with very different models and approaches. This breakdown takes a deep dive into the similarities and differences.

Use my free tools to help in your decision making process

REAL Fee Calculator

Use my free US fee calculator to see how much it would cost you to run your business at REAL.

Canadian Fee Calculator

Use my free Canadian fee calculator to see how much it would cost you to run your business at REAL.

Revenue Share Calculator

Use my revenue share calculator to see how much you can earn from attracting agents to REAL.

Latest REAL News

REAL Broker 2025 Financial Report

REAL Broker Reports $2 Billion in Revenue for 2025 Amid Rapid Agent Growth

REAL released its fourth quarter and full-year 2025 financial results, and the numbers show continued momentum for one of the fastest-growing publicly traded real estate brokerages in North America. While Wall Street may focus on revenue growth and profitability, real estate agents tend to look at a different set of

REAL Chief Growth Officer Jason Cassity

REAL Broker Appoints Jason Cassity as Chief Growth Officer

REAL has announced the appointment of Jason Cassity as the company’s Chief Growth Officer, a newly created executive role designed to help accelerate the brokerage’s rapid expansion while strengthening the voice of agents at the leadership level. The announcement, made March 9, 2026, marks another step in REAL’s strategy of

Ken Pozek and Sharran Srivatsaa

REAL Broker Appoints Ken Pozek to Its Board of Directors — A Major Signal to Agents

REAL Broker just made a move that’s turning heads across the real estate industry. On February 11, 2026, the cloud-based brokerage announced that Ken Pozek, founder of The Pozek Group in Orlando, has officially joined the company’s Board of Directors—making him one of the few active producing agents helping guide

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What agents say about REAL!

"REAL wasn't a company that was going to change my business. It was a platform I could build my business on—and get more leverage from everything I was already doing."

Brad McCallum Luxury Team Leader

"Since joining REAL, we've focused on growing our team with agents who fit our culture. Plugging into the REAL network has opened opportunities for us to expand our business nationwide."

Helen Chong Luxury Team Leader

"REAL streamlines the entire brokerage. Everything is in one place instead of being fragmented across multiple systems."

Kelly Norris Former Broker Owner

"We went from about $14 million in production to over $50 million after moving to REAL and implementing its technology."

Jeremy Knight Team Leader

"After more than 15 years at Keller Williams, moving to REAL was one of the best business decisions I've made. My first year has been incredible."

Christine Cahoon Team Leader

"I met Tamir Poleg, saw his character and his vision for the company, and knew that was the kind of leader I wanted to build my business with."

Peter Luu Luxury Team Leader

"I took off my Keller Williams glasses, allowed myself to explore with an open mind, and realized REAL had solved many of the frustrations I was experiencing."

Kyle Petitt Agent

"I looked at every model—from renewing my franchise to opening my own 100% commission brokerage. When I weighed everything out, REAL was the best long-term fit for me and my team."

Robert Torrey Former Broker Owner

"REAL gives me the freedom to build my business the way I want while surrounding me with agents who are constantly sharing ideas and helping each other grow."

Marvin Orieh Solo Agent

Choose Your REAL Broker Sponsor

The right sponsor in REAL Broker can make a big difference in your experience here and your success. Below are REAL agents focused on sponsorship, and by naming one of them as your sponsor into REAL, you also get Malcolm in your upline as well.

Kelly Norris

Former Broker Owner

Dani Dorman

Team Leader

Christine Cahoon

Team Leader

About Me

I’m Malcolm Lawson, a real estate agent with REAL, single father to a special needs child, and a digital marketer who’s helped hundreds of agents, teams, and brokerages make the switch — and thrive at REAL.

#1 Personal Attractors At REAL
Host of #1 YouTube channel about REAL
Founder of Next-GenAgents.com
Social Media & Marketing Expert
YouTube Play Button For 100,000 Subscribers
Public Speaker & Educator
Military Veteran