REAL Broker just made a move that’s turning heads across the real estate industry.
On February 11, 2026, the cloud-based brokerage announced that Ken Pozek, founder of The Pozek Group in Orlando, has officially joined the company’s Board of Directors—making him one of the few active producing agents helping guide the strategic direction of a publicly traded brokerage.
For agents evaluating what it’s like to be part of REAL, this appointment sends a clear message: agent voices matter at the highest level.
Official Press Release.
Why This Announcement Matters to Agents
Unlike traditional brokerages where decisions are often made far removed from day-to-day production, REAL has consistently positioned itself as a company built by and for agents.
According to CEO Tamir Poleg, Pozek’s appointment reinforces that philosophy:
“As a brokerage built by and for agents, it’s important that their perspective is represented in the boardroom… His experience across traditional and cloud-based brokerages, along with his ability to scale a modern, media-forward team… will be invaluable.”
This isn’t just symbolic. REAL’s agents collectively represent its largest shareholder group, meaning board representation directly aligns leadership decisions with agent interests.
Who Is Ken Pozek?
Pozek is widely known in the industry for building a media-driven, community-focused real estate brand.
Check him out on Instagram here.
He leads The Pozek Group, an 18-agent team based in Orlando that has earned national recognition for:
Strong production numbers
Consistent branding
Deep community involvement
Long-term agent retention
Pozek began his real estate career back in 2003 as an investor and appraiser, later growing into a team leader celebrated for innovation, leadership development, and market expertise.
A big part of his rise? Social media and video.
Pozek has become especially known for telling the story of why Orlando is a great place to live—using YouTube and digital content to educate consumers and generate business for his team. That “media company that happens to sell real estate” approach mirrors the direction many forward-thinking agents are heading—and closely aligns with REAL’s tech-forward culture.
Joining Sharran Srivatsaa on the Board
Pozek won’t be the only recognizable agent-leader voice at the table.
He now joins fellow REAL executive and industry personality Sharran Srivatsaa on the Board of Directors—further strengthening the company’s reputation for blending Wall Street-level governance with real-world production experience.
Sharran is the former president of REAL and now co-owner of Acquisition.com along with Alex Hermozi.
Sharran also has a big focus on social media and content creation. You can check him out on Instagram here.
For agents researching the brokerage, that combination is notable:
Public company discipline
Active agent leadership
Executives who understand production, recruiting, and growth
Pozek’s Perspective: Why REAL?
In the announcement, Pozek explained that his return to REAL—and now his board role—came from personal experience inside multiple brokerage models:
“One of the reasons I brought my team back to Real is because the company genuinely lives its mission of making agents’ lives better. Agents have a real stake in the company, and joining the Board allows me to bring that perspective to the table… helping guide growth, protect agent interests and share the future of the company.”
Importantly, Pozek will remain actively involved in daily production and continue leading his team while serving on the Board. That keeps him closely connected to the realities agents face in the field—making him a bridge between the agent community and corporate leadership.
What This Says About REAL’s Long-Term Strategy
With Pozek’s appointment, REAL’s Board now expands to nine members—further underscoring its push to include operators who understand:
Recruiting in a digital age
Scaling teams through content
Agent economics
Retention and culture
Building long-term wealth through ownership
The company currently supports more than 32,000 agents across the U.S. and Canada, offering an integrated platform that combines brokerage services with mortgage, closing, and proprietary technology.
For agents watching the brokerage space closely, this move reflects a broader trend: cloud brokerages leaning into transparency, ownership, and agent-centric leadership.
Final Takeaway for Agents Considering REAL
Ken Pozek joining REAL’s Board of Directors isn’t just another corporate headline—it’s a strategic statement.
It highlights:
REAL’s commitment to agent representation A focus on media-driven, modern business models Leadership shaped by producing professionals Long-term alignment between company growth and agent success
For real estate agents researching whether REAL Broker is different from traditional models, this announcement adds another data point in the company’s ongoing push to position itself as a brokerage where agents help shape the future—not just participate in it.
