Every agent at REAL Broker works on the same platform, with the same tech and the same fees. That part never changes based on who
November 5, 2026
Malcolm Lawson
Article & News
So, here’s the short answer. At RISE 2026, Real launched Leo Pro, the next version of its AI, built right into reZEN. You tell it
October 24, 2026
So, here’s the short answer. At RISE 2026, Real said it plans to turn Real Wallet from a place where you get your commissions into
October 24, 2026
Welcome to The Weekly Close. Every Friday I go live and walk through the brokerage news that actually matters for agents, team leaders, and broker
November 1, 2026
Real’s acquisition of RE/MAX is expected to close later this year, and if you’re a RE/MAX agent, that might have you feeling some anxiety and
November 4, 2026
If you’ve spent any time researching cloud brokerages, you’ve probably run into a handful of REAL Broker myths that just won’t die. Some come from
October 24, 2026
The real estate industry offers all types of brokerage models, from modern cloud-based platforms to legacy luxury brands with global recognition. REAL Broker is a
October 24, 2026
Joining Better Homes and Gardens Real Estate vs REAL Broker — company basics, fees, tech, training, and stock. Full disclosure: written by a REAL agent with clear, unbiased facts to help you decide.
October 24, 2026
In the five years I’ve been with REAL, I’ve personally sponsored hundreds of agents into the company and I’ve also talked to hundreds of
November 1, 2026
Growing a successful real estate team isn’t just about closing more transactions—it’s about building a profitable business. As your team grows, so do your expenses.
October 24, 2026